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Why Electric Bikes?


Electric bikes are able to keep a more constant speed, rather than slowing down on the tough or uphill stretches. This higher average speed actually makes electric bikes safer than conventional bicycles on the roads since fewer cars will overtake.


The financial benefits to be gained from cycling can be quite substantial, saving users money on commuting (compared to public or personal motorised transport), parking charges and gym memberships.


Bikes can dramatically improve your wellbeing. Exercise, even at moderate levels, helps to reduce stress and depression as well as improve mood and self-esteem.


Switching your commute from a car ride to a bike ride creates a host of benefits for you. Governments warn the public about heart disease, high blood pressure and obesity; all of these can be combated by getting on your bike in the morning and commuting to work on two wheels instead of four.


Studies have shown UK drivers spend on average 30 hours per year stuck in traffic. Bikes can save you time, avoiding traffic jams and enabling you to take shortcuts that cars are unable to access.

  • Saving You Money.
  • Making You Fitter.
  • Improving Your Life.


Electric Bikes can be a gentle and effective way to help you regain your fitness levels after a period of time in hospital, or after surgery or joint injury. You can do as much or as little pedalling as you feel capable of. This means an electric bike can be an ideal rehabilitation tool, helping you to gradually tone and rebuild muscles without causing too much stress on the joints.

Electric bikes are an excellent choice for rehabilitation exercise for people who have had:

  • Knee Surgery
  • Hip Replacement
  • Joint Injury
  • Muscle Injury
  • Broken Bones

Electric bikes are also a fantastic way to encourage people that may find pedalling up steep hills a bit too challenging. With electric bikes, you can get the whole family out for a bike-ride, including people who wouldn’t be able to face the effort of traditional cycling!

Always take medical or appropriate professional advice before embarking on a fitness programme.

For Employers:


So how do you encourage staff to cycle to work, especially in winter? Simple measures, such as providing suitable bike storage for cyclists can help, but one of the primary objections to cycling to work is the physical strain, especially in hilly areas, such as Bath. With this in mind, many commuters are now turning to electric bicycles- the additional power helps combat the strain of all those inclines, at a much safer speed than on a normal bike, without having to resort to pushing it up the hill. In a congested city such as Bath or London, electric bikes offer an exhaust free alternative to the daily commute, reducing overall pollution and improving air quality for everyone- if enough people can be encouraged to commute on their bicycles. Cycling to work allows the commuter to nip through traffic, using the dedicated cycle and bus lanes, and can be much faster than alternatives, such as public transport. Combine this with the additional cost saving benefits accrued through reduced fuel, insurance and maintenance costs associated with driving to work, and the idea of commuting on a bike becomes more widely appealing. So why not take the 10:10 pledge yourself, and the opportunity to improve the health and wellbeing of our businesses, staff and cities. For further information on the 10:10 pledges and employer cycling schemes, please see: